I put together design boards based on my thoughts for each character and then when I began designing with Lena and Jennifer Konner, her collaborator, I had taken those thoughts with me.
And some of them are what we worked off of for shopping and some of the boards we ended up changing significantly to better reflect what they were going for with the character.t FS: How would you describe each girl's style?
JR: Actually, guys that don’t wear clothes are just as difficult to dress as guys that do because you want to make sure the choices are right.
We do the same process for the guys that we do for the girls.
So, it’s all about helping characters tell stories and we shop in different ways.
For Ray, we go straight for the thrift store because that reflects what his character would do.
And Adam, it’s a lot of vintage, a lot of really worn-in stuff that’s been around for a long, long time.
And there will be a moment this season where we take something you’ve seen last season and we put it on another character.Marnie is certainly more polished and put together and she really tries hard, sometimes to great comedic effect. We try to shop very realistically, so we end up at H&M and also Lord & Taylor, but we know our way around a Forever 21 and those are stores where young girls shop.t FS: We’re dying to hear your picks for the top vintage shopping destinations in New York City. I actually get asked this question all the time and doing core shopping for characters is a very different shopping experience. Thrift shopping and vintage shopping, which are different kinds of things, you can’t really go with a list.Shoshanna is our most feminine, even girly, and a sweet character, so we gave her a lot of color palettes and silhouettes to reflect that. So we go with these characters in mind, which takes you in a very different direction then when you shop for your life.t FS: Which girl is the hardest to dress?JR: It happens in the shopping and it does happen in the script as well.The moment where Jessa is wearing a bathrobe out in the park, the joke got cut, but the joke was that she had borrowed Hannah’s bathrobe thinking it was a dress.